Perrone Group offers a comprehensive array of direct marketing services. From formulating targeted testing and delivery strategies to executing the most intricate tactical detail, we have the talent & experience to ensure your success.
Strategic Planning
To generate the response you are looking for, you need a comprehensive plan that integrates all direct marketing channels with appropriate targeting, the right mix, and excellent timing. The Perrone Group partners with you to create a strategic plan that blends all these factors into one comprehensive annual plan. Our staff acts as an extension of your team, putting your measurable success at the heart of every project we collaborate on together.
Data Intelligence
Your database is your most valuable asset. Our goal is to lower your costs and improve the performance of your mailings by going beyond the standard list clean-up. In addition to our merge/purge and de-duping capabilities, we optimize your data through list hygiene, zip code validation, postal optimization and pre-sorting, CASS™ processing and NCOA services.
Creative Design
The natural talent and professional experience of our staff come together to produce quality creative concepts aligned with your brand and strategic goals. Our skilled professionals know how to capture attention and trigger response with a focus on ROI. Concept, strategy, graphics, and copy are unified to produce print and interactive materials that bring you results.
Targeted Testing
Successful direct marketing programs are built by better identifying market interest and willingness to respond through testing. We can help you test messaging, timing, packaging, and other criteria with a select sample of your target market. Following each phase of your campaign we analyze the results and leverage them for all future waves. We are continually evolving your program for optimal return.
Execution
Perrone Group offers total versatility and quality control in our printing, mailing and online services. Sending a unique message to each of your targets is the essence of direct marketing and the Perrone Group gives you the option to send variable print, email, landing pages, and phone messaging to every person in your database. You can rely on the Perrone Group to consistently deliver high quality, on-time, on-budget execution.
Account Management
The Perrone Group's account management team is comprised experienced, strategic direct marketing professionals who are dedicated to creating results for your program. Their extensive direct marketing knowledge allows them to not just manage your campaigns but to fine-tune them every season to improve performance. They are the hub of your direct marketing efforts making sure that the proper strategic focus is executed at every stage.