Variable data printing (VDP) has become an affordable option to traditional direct mail production and you might consider adding it to your arsenal of direct marketing tools. Sending a unique message to each of your mailing recipients is the very essence of direct mail and VDP provides you with the opportunity to send variable text, pictures and graphics to every person in your database. Special event invitations, targeted geographic messaging, customer specific offers, are a few of the unlimited possibilities available through the iGen.
iGEN › Benefits
Versatile, high quality print
- → Print quality that rivals offset
- → Mixed papers in a single run
- Increased ROI for your marketing dollars
- → Sell more effectively
- → Competitive advantage
- Rapid turnaround of jobs
- → On demand, on-press proofs
- → No drying time
- Reduced operating costs
- → Elimination of warehousing costs and inventory disposal rate
- → No Hazardous waste